Group Head of SEO & Organic Traffic

Praha, CZ Budapest, HU , SI  Marketing Manager Full time job Education is not essential

While this may sound cocky, we would argue there are very few more interesting projects to work on from the Czech Republic when it comes to the number of URLs and size of organic traffic. We are looking for a passionate professional to lead our SEO team, helping us understand, analyse, grow, and manage our organic traffic — while staying ahead of industry trends, whatever they may bring.

What Will You Do?

What will be within “your control”:

  • Full ownership of organic traffic across Heureka Group’s 9 markets
  • Analysis, growth, and management of all organic traffic sources
  • Definition, implementation, monitoring, and measurement of our SEO, AEO, and GEO strategies
  • Leadership of an international team of 3 SEO professionals — setting priorities, helping them grow, and ensuring team success
  • Hands-on involvement in keyword research, competitor analysis, and on-page/off-page optimisation, collaborating closely with product and content teams — using tools like GSC, GA4, Ahrefs, Collabim, Screaming Frog, Crying Dog (if you got the joke, you’re well suited for this role 🙂)
  • Ownership of our ASO (App Store Optimization) efforts across Play Store and App Store

What will you collaborate on with other:

  • Driving unpaid traffic via search engines’ CSS feed programs and Free Listing Ads
  • Aligning with Marketing, Content, and Web Development teams on high-quality, optimised content, technical SEO improvements (e.g., site speed, structured data), and more
  • Working closely with the BI team to analyse and track SEO performance
  • Coordinating with the Performance Marketing team to maximise total search visibility
  • Contributing to cross-departmental projects like website redesigns, app launches & updates, and international SEO/ASO strategies

What Do We Expect From You?

  • Proven Technical Expertise: Deep knowledge of on-page, off-page, technical SEO, ASO principles, and understanding of search engine algorithms and ranking factors
  • Deep Analytical Skills: Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, advanced knowledge of structured data, site architecture, and schema markup
  • Business Drive: Ability to push projects forward and ensure cross-team execution
  • AI and Automation Savvy: Familiarity with AI-driven tools for content creation, keyword research, and SEO process automation
  • Content and Marketing Knowledge: Experience optimising content for diverse search types (voice, local, mobile-first)
  • Leadership Abilities: A strong track record of mentoring teams, managing multiple projects, and aligning strategies with business goals
  • Communication and Collaboration: Ability to clearly communicate with both technical and non-technical stakeholders
  • Languages: Proficiency in English and another language (C1 level)

And why would you love to be a Heurecian?

  • A critical role in one of the largest websites in our region
  • International exposure influencing operations across multiple offices and countries
  • The opportunity to implement your own ideas — diverse work, no stereotypes
  • Personal development, high level of flexibility and autonomy
  • Yearly financial bonus, 25 + 5 days of vacation, and other great benefits
  • And there's much more waiting for you here — you'll see for yourself