PR & Communications Manager - Berlin
Knihobot is an online secondhand book platform, through which over 5 million books have already changed hands. Every day, we send around 12,000 books to new homes and gain 10,000 new customers—figures we plan to double within the next year. We're among the top 10 fastest-growing tech startups in the CEE region.
We operate in four European markets (CZ, SK, AT, and DE) and have big plans, especially in Germany. In our high season, we promote the idea that a second-hand book makes a great holiday gift—and together, we aim to make second-hand the new European standard. €4 million from our latest funding round will help us on this journey. See what our customers in DE/AT think about us or read about us in the media or listen to us speak about revolutionising re-commerce in the book industry in the Green Voices podcast. Sounds exciting? Take a look at the position and join us in conquering the European book market!
We are searching for a professional with experience in the field of PR & Communications based in Berlin. As a company that has been expanding to Germany for the last year, our communication methods are versatile and should be reflected within this role.
Your role
We will organize our future activities in classic PR in-house, which means that we are responsible for identifying and executing media opportunities. Together with Marilena, this role will:
- Build comprehensive media lists in the segments of economy/business media, startup media, local media, trade media, lifestyle media, news networks, podcasts, and radio
- Write press releases for company milestones
- Prepare pitches and send out press releases, both on lifestyle topics (see our article following the announcement of this year’s Nobel Prize in Literature winner) and business relevant topics (see our announcement of the recent funding round)
- Prepare interviews and podcast recordings (media briefings, talking points, presentations)
To ensure that our company tone of voice is consistent across all outlets, this role will contribute to drafting and proofreading copy in the following areas:
- Website texts, blog articles, newsletters, marketing materials
Our social media channels are managed in cooperation with members of the Czech and German teams. Your role will support:
- Creating strategic materials that involve partnerships with influencers
- Supporting communication with influencers and being available to meet them in person to deepen relationships
- Scouting, preparing, and participating in local events.
- Scouting, preparing, and executing initiatives to communicate our partnerships (pickup service, drop-off points in independent bookstores) in Berlin to target audiences.
- Acting as a point of contact for our partners on all communication topics.
About you
- You are based in Berlin.
- At least 3 years of working experience in PR & Communications.
- You have excellent writing skills and experience with various formats.
- You have the ability to thrive in a fast-paced environment and remain calm under pressure.
- Experience working in global teams is a plus.
- Knowledge and interest in the books, circular economy, and/or technology industry, and/or high-growth environment is a plus.
- Native German and fluent in English.
What we offer
- You will work closely with and report to Marilena (Head of Communications in Berlin). You will also collaborate tightly with Bara (Head of Brand), Livia (Head of Expansion), Tynka (Social Media Manager), and Alex (Social Media & Community Working Student based in Berlin).
- We have a membership with the Impact Hub co-working space / Berlin.
- We are growth hackers in a super fast-paced environment; everything changes all the time. We are driven to give a second life to millions of books every year.
- Opportunity to have a significant impact on book sustainability in Germany and Austria.
- Full-time collaboration.
Do you want to bring sustainability to the book industry in Germany, Austria, and later to the whole of Europe? We'd love to hear from you.